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Wednesday, September 12, 2007

A Clever Marketing Scheme

I'm sure most who read my blog know that lately I've been going through this hip-hop thing. I try to keep up with the artists in this genre, but it changes on a daily basis, with some of the best being overshadowed with the ones who are just commercialized. Case in point...the 50 Cent, Kanye West feud. I don't really think it's a feud. For people who think the media is not feeding the hype and negativity that surrounds hip-hop, this is the perfect example. Both artists released their new cds on September 11, 2007. 50 was quoted as saying, "If Kanye sells more cds than me, I will retire from rapping." For those who have followed Fiddy's career, we know that he will do and say anything to generate buzz for his upcoming projects. People, it's all a publicity stunt, but by the time the media has put its spin on it, it becomes "a beef."

Yesterday I watched some of BET's 106 & Park, where they had both artists perform and talk about their latest releases. BET has promoted this to their advantage, making it look like they're the mediator between the two artists. Everyone wants to cash in. To open the show, ESPN's Stuart Scott gave stats and info about each. Fiddy came out first and performed and then talked about how he says things to help promote his projects. I hope those who watched learned that artists will say and do anything to make money. Fiddy is worth an estimated 400 million dollars and Kanye is not far behind. Kanye came out and talked about his gift and how he is bascially a musical genius, give me a break! I do think he has an unique way of making his points...a grown man having tantrums. Grow up and use your "gift" to reach our youth.

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